{"id":25708,"date":"2023-09-22T13:05:25","date_gmt":"2023-09-22T11:05:25","guid":{"rendered":"https:\/\/omegacrmconsulting.com\/?p=25708"},"modified":"2023-09-26T17:31:19","modified_gmt":"2023-09-26T15:31:19","slug":"dreamforce-2023-quand-la-vision-rencontre-la-realite-en-matiere-de-technologie","status":"publish","type":"post","link":"https:\/\/omegacrmconsulting.com\/fr\/dreamforce-2023\/","title":{"rendered":"Dreamforce 2023 : Quand la vision rencontre la r\u00e9alit\u00e9 en mati\u00e8re de technologie"},"content":{"rendered":"

Plus de 40 000 participants, 1 500 sessions d’inspiration et d’apprentissage, de nombreux nouveaux produits et des rencontres avec des clients et des amis ont fait de Dreamforce un \u00e9v\u00e9nement inoubliable – nous avons v\u00e9cu une exp\u00e9rience incroyable \u00e0 San Francisco la semaine derni\u00e8re !<\/strong><\/p>\n

\"\"<\/p>\n

Du 12 au 14 septembre, nous avons voyag\u00e9 avec nos coll\u00e8gues de Merkle EMEA<\/a> et Merkle Espagne<\/a>, en tant que sponsors Platine de l’exp\u00e9rience de r\u00e9seautage EMEA \u00e0 la Salesforce <\/a>Dreamforce <\/a>2023 !
\nCette ann\u00e9e, l’accent est mis sur l’intelligence artificielle, ce qui en fait le plus grand \u00e9v\u00e9nement sur l’intelligence artificielle (IA) organis\u00e9 dans l’univers technologique cette ann\u00e9e. Comment cette technologie alimente toutes les applications CRM de Salesforce<\/strong>.<\/p>\n

\"\"<\/p>\n

Parmi les annonces les plus notables, la nouvelle plateforme Einstein 1 <\/strong>: un mariage de ses technologies de donn\u00e9es, plus des innovations en mati\u00e8re d’IA, qui stimule la productivit\u00e9 et nous permet de cr\u00e9er des exp\u00e9riences fiables et s\u00e9curis\u00e9es pour nos clients gr\u00e2ce aux donn\u00e9es, \u00e0 l’IA et \u00e0 la gestion de la relation client.<\/p>\n

\"\"<\/p>\n

Ce nouveau nuage est nativement int\u00e9gr\u00e9 \u00e0 la plateforme, de sorte que les clients peuvent connecter n’importe quelle donn\u00e9e pour cr\u00e9er un profil unifi\u00e9 de leur client avec l’intelligence artificielle, l’automatisation et l’extraction d’analyses sur chaque exp\u00e9rience.<\/p>\n

Einstein est capable de sugg\u00e9rer une campagne d’emailing \u00e0 ex\u00e9cuter dans le Marketing Cloud.<\/strong><\/p>\n

Autre nouveaut\u00e9, l’introduction d’une nouvelle interface, Einstein Copilot<\/strong>, un assistant conversationnel d’IA bas\u00e9 en toute s\u00e9curit\u00e9 sur les donn\u00e9es des entreprises et des clients, qui sera bient\u00f4t disponible pour les utilisateurs de Salesforce. Un autre coup de pouce \u00e0 la productivit\u00e9, qui aide les utilisateurs dans leur flux de travail et leur permet de poser des questions en langage naturel.<\/p>\n

Einstein Copilot sera pilot\u00e9 par Einstein copilot Studio<\/strong>, un outil qui permet aux d\u00e9veloppeurs de cr\u00e9er facilement des applications d’IA g\u00e9n\u00e9ratives et personnalis\u00e9es \u00e0 l’aide d’invites et d’outils de d\u00e9veloppement de comp\u00e9tences \u00e0 code bas. En outre, il combine un constructeur d’invites, un constructeur de comp\u00e9tences et un constructeur de mod\u00e8les, ce qui permet de cr\u00e9er des flux de travail reproductibles et exploitables tels que la conclusion de ventes et\/ou la rationalisation du service \u00e0 la client\u00e8le.<\/p>\n

Parfait pour commencer la formation et l’exp\u00e9rimentation avec votre entreprise ! Autre grande nouvelle, l’annonce de la promotion de licences gratuites de Data cloud et Tableau<\/strong>, jusqu’\u00e0 10000 profils pour les entreprises qui commencent leur chemin vers l’hyper automatisation dans Einstein 1 et pour lesquelles nous serons heureux d’\u00e9tendre les informations dont vous avez besoin !<\/p>\n

De plus, Einstein GPT<\/strong> pour les d\u00e9veloppeurs est maintenant en Open Beta. De nouveaux badges AI Trailhead <\/strong>pour nous aider \u00e0 nous tenir au courant des changements massifs \u00e0 venir dans l’\u00e9cosyst\u00e8me.<\/p>\n

Parall\u00e8lement aux sessions propres \u00e0 l’\u00e9v\u00e9nement, nous avons appr\u00e9ci\u00e9 les conf\u00e9rences que nous avions organis\u00e9es sur la mani\u00e8re de relever les d\u00e9fis li\u00e9s aux donn\u00e9es de premi\u00e8re partie, \u00e0 la strat\u00e9gie des canaux et aux ateliers tels que Loyalty et Data Cloud, ainsi qu’une s\u00e9rie d’histoires de r\u00e9ussite, d’initiatives qui ont sans aucun doute d\u00e9montr\u00e9 notre positionnement, nos connaissances et notre exp\u00e9rience en tant que groupe, dans l’impl\u00e9mentation de la technologie Salesforce.<\/p>\n

L’IA ne vaut que ce que valent vos donn\u00e9es, la personnalisation \u00e0 grande \u00e9chelle est appel\u00e9e \u00e0 devenir beaucoup plus efficace et nous pouvons vous aider.<\/p>\n

<\/i> \u00a1Cont\u00e1ctanos!<\/span> <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Plus de 40 000 participants, 1 500 sessions d’inspiration et d’apprentissage, de nombreux nouveaux produits et des rencontres avec des clients et des amis ont fait de Dreamforce un \u00e9v\u00e9nement inoubliable – nous avons v\u00e9cu une exp\u00e9rience incroyable \u00e0 San Francisco la semaine derni\u00e8re ! Du 12 au 14 septembre, nous avons voyag\u00e9 avec nos…<\/p>\n","protected":false},"author":1,"featured_media":25717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[316],"tags":[],"class_list":["post-25708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-fr"],"acf":[],"yoast_head":"\nDreamforce 2023 : Quand la vision rencontre la r\u00e9alit\u00e9 en mati\u00e8re de technologie | Omega CRM \u00b7 A Merkle Company<\/title>\n<meta name=\"description\" content=\"Plus de 40 000 participants, 1 500 sessions d'inspiration et d'apprentissage ont fait de Dreamforce un \u00e9v\u00e9nement inoubliable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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