{"id":26683,"date":"2024-02-01T13:06:34","date_gmt":"2024-02-01T11:06:34","guid":{"rendered":"https:\/\/omegacrmconsulting.com\/?p=26683"},"modified":"2024-02-01T17:09:56","modified_gmt":"2024-02-01T15:09:56","slug":"suppression-cookies-tiers","status":"publish","type":"post","link":"https:\/\/omegacrmconsulting.com\/fr\/suppression-cookies-tiers\/","title":{"rendered":"Une \u00e9tape cruciale vers la protection de la vie priv\u00e9e en ligne gr\u00e2ce \u00e0 la suppression des cookies tiers"},"content":{"rendered":"<p>Google Chrome a lanc\u00e9 une initiative qui consiste \u00e0 <strong>supprimer l&rsquo;acc\u00e8s aux cookies tiers<\/strong> pour certains utilisateurs. Ceux-ci sont invit\u00e9s \u00e0 <strong>activer la fonction de \u00ab\u00a0protection contre le suivi\u00a0\u00bb<\/strong>, ce qui marque une \u00e9tape importante dans l&rsquo;industrie de la publicit\u00e9 en ligne.<\/p>\n<p>Cette mesure repr\u00e9sente un pas d\u00e9cisif vers une navigation Internet plus priv\u00e9e et plus s\u00fbre. La <strong>suppression des cookies tiers<\/strong> est une r\u00e9ponse directe aux pr\u00e9occupations croissantes concernant la <strong>protection de la vie priv\u00e9e en ligne<\/strong> et le suivi des utilisateurs par les entreprises et les publicitaires.<\/p>\n<p>La motivation de ce changement est de limiter la capacit\u00e9 des entreprises \u00e0 suivre les utilisateurs, offrant ainsi une alternative plus priv\u00e9e sans nuire \u00e0 l&rsquo;activit\u00e9 publicitaire. Elle refl\u00e8te l&rsquo;engagement de Google en faveur de la protection de la vie priv\u00e9e des utilisateurs et jette les bases d&rsquo;un internet plus s\u00fbr et plus transparent \u00e0 l&rsquo;avenir.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a08ec6752ac9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a08ec6752ac9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omegacrmconsulting.com\/fr\/suppression-cookies-tiers\/#Comment_les_entreprises_vont-elles_sadapter_a_la_nouvelle_ere_de_la_publicite_en_ligne\" >Comment les entreprises vont-elles s&rsquo;adapter \u00e0 la nouvelle \u00e8re de la publicit\u00e9 en ligne ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omegacrmconsulting.com\/fr\/suppression-cookies-tiers\/#Customer_Data_Platform\" >Customer Data Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omegacrmconsulting.com\/fr\/suppression-cookies-tiers\/#Big_Data_Machine_Learning_et_intelligence_artificielle\" >Big Data, Machine Learning et intelligence artificielle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omegacrmconsulting.com\/fr\/suppression-cookies-tiers\/#Protection_des_donnees\" >Protection des donn\u00e9es<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Comment_les_entreprises_vont-elles_sadapter_a_la_nouvelle_ere_de_la_publicite_en_ligne\"><\/span>Comment les entreprises vont-elles s&rsquo;adapter \u00e0 la nouvelle \u00e8re de la publicit\u00e9 en ligne ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les cookies ont \u00e9t\u00e9 l&rsquo;\u00e9pine dorsale de la publicit\u00e9 en ligne pendant des ann\u00e9es, permettant aux entreprises de suivre le comportement des utilisateurs et de personnaliser leurs strat\u00e9gies de marketing, et l&rsquo;annonce de leur fin a fait fr\u00e9mir l&rsquo;industrie du marketing num\u00e9rique.<\/p>\n<p>Aujourd&rsquo;hui, les entreprises sont contraintes de repenser leurs strat\u00e9gies et d&rsquo;adopter de nouvelles technologies pour s&rsquo;adapter \u00e0 cette nouvelle \u00e8re de la publicit\u00e9 en ligne. Comment vont-elles s&rsquo;y prendre ? Voici quelques pistes:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Data_Platform\"><\/span>Customer Data Platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En disant adieu aux cookies de tiers, les entreprises envisagent des actions visant \u00e0 <strong>mieux conna\u00eetre leurs consommateurs, \u00e0 leur offrir quelque chose en retour et \u00e0 gagner en efficacit\u00e9, en pr\u00e9cision et en r\u00e9sultats<\/strong> dans toutes leurs actions. \u00c0 cela s&rsquo;ajoute la construction de relations de grande valeur bas\u00e9es sur la confiance.<\/p>\n<p>C&rsquo;est l\u00e0 que r\u00e9side le grand d\u00e9fi technologique, dans la fa\u00e7on dont nous travaillons avec les consommateurs, en les pla\u00e7ant au centre de l&rsquo;exp\u00e9rience de la marque. Les entreprises rel\u00e8vent ce d\u00e9fi en construisant leur propre \u00e9cosyst\u00e8me de donn\u00e9es de premi\u00e8re partie avec toutes les donn\u00e9es sur leurs clients et leurs interactions avec la marque. Cela se traduit par la mise en place d&rsquo;une <strong>Customer Data Platform (CDP)<\/strong> qui permet d&rsquo;avoir une <strong>vue unifi\u00e9e de tous les clients, de collecter les donn\u00e9es d&rsquo;interaction pour \u00e9tablir des profils clients complets, de cr\u00e9er des exp\u00e9riences v\u00e9ritablement personnalis\u00e9es<\/strong> qui am\u00e9liorent la confiance et augmentent le retour sur investissement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Big_Data_Machine_Learning_et_intelligence_artificielle\"><\/span>Big Data, Machine Learning et intelligence artificielle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le <strong>Big Data<\/strong> permet aux entreprises de <strong>collecter des donn\u00e9es \u00e0 partir de diverses sources, notamment les m\u00e9dias sociaux, les appareils mobiles et les points de vente physiques<\/strong>. Ces donn\u00e9es peuvent \u00eatre analys\u00e9es pour identifier des mod\u00e8les et des tendances, ce qui aide les entreprises \u00e0 mieux comprendre leurs clients et \u00e0 adapter leurs strat\u00e9gies marketing en cons\u00e9quence.<\/p>\n<p>D&rsquo;autre part, <strong>machine learning et l&rsquo;intelligence artificielle<\/strong> permettent aux entreprises d&rsquo;<strong>automatiser les processus et de prendre des d\u00e9cisions fond\u00e9es<\/strong> sur des donn\u00e9es plus rapidement et avec plus de pr\u00e9cision. Ces technologies peuvent \u00eatre utilis\u00e9es pour personnaliser l&rsquo;exp\u00e9rience utilisateur, en proposant des recommandations et des contenus pertinents en temps r\u00e9el.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Protection_des_donnees\"><\/span>Protection des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avec ce nouveau sc\u00e9nario, la <strong>protection des donn\u00e9es<\/strong> devient une pr\u00e9occupation prioritaire pour les entreprises. Les consommateurs sont de plus en plus conscients de l&rsquo;importance de la confidentialit\u00e9 de leurs donn\u00e9es et attendent des entreprises qu&rsquo;elles prot\u00e8gent correctement leurs informations.<\/p>\n<p>Les entreprises doivent donc privil\u00e9gier la transparence et la s\u00e9curit\u00e9 dans l&rsquo;utilisation des donn\u00e9es des utilisateurs. <strong>Il est essentiel de communiquer clairement aux consommateurs l&rsquo;utilisation qui est faite de leurs donn\u00e9es et de veiller \u00e0 ce que leurs pr\u00e9f\u00e9rences en mati\u00e8re de protection de la vie priv\u00e9e soient respect\u00e9es.<\/strong> En outre, les entreprises doivent s&rsquo;assurer qu&rsquo;elles respectent les r\u00e9glementations relatives \u00e0 la confidentialit\u00e9 des donn\u00e9es, telles que le r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD).<\/p>\n<p>La fin des cookies repr\u00e9sente un d\u00e9fi important pour les entreprises de l&rsquo;espace publicitaire en ligne, <strong>et offre \u00e9galement l&rsquo;opportunit\u00e9 d&rsquo;adopter de nouvelles technologies et pratiques qui am\u00e9liorent l&rsquo;exp\u00e9rience utilisateur et renforcent les relations avec les clients<\/strong>. En se concentrant sur le Big Data, l&rsquo;apprentissage automatique et l&rsquo;intelligence artificielle, et en donnant la priorit\u00e9 \u00e0 la protection des donn\u00e9es, les entreprises peuvent se pr\u00e9parer \u00e0 cette nouvelle \u00e8re de la publicit\u00e9 en ligne et maintenir la confiance des consommateurs.<\/p>\n<p>Ne vous laissez pas distancer par cette transformation num\u00e9rique ! Contactez-nous et notre \u00e9quipe vous aidera \u00e0 \u00e9voluer vers le niveau sup\u00e9rieur. <\/p>\n<div class=\"w-text usg_text_1 btn-omega btn-grid-experiences icon_atleft\"><a class=\"w-text-h\" title=\"Contacto\" href=\"https:\/\/omegacrmconsulting.com\/fr\/contact\/\"> <i class=\"fal fa-arrow-right\"><\/i> <span class=\"w-text-value\">Contactez nous!<\/span> <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Chrome a lanc\u00e9 une initiative qui consiste \u00e0 supprimer l&rsquo;acc\u00e8s aux cookies tiers pour certains utilisateurs. Ceux-ci sont invit\u00e9s \u00e0 activer la fonction de \u00ab\u00a0protection contre le suivi\u00a0\u00bb, ce qui marque une \u00e9tape importante dans l&rsquo;industrie de la publicit\u00e9 en ligne. Cette mesure repr\u00e9sente un pas d\u00e9cisif vers une navigation Internet plus priv\u00e9e et&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317],"tags":[],"class_list":["post-26683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omega-crm-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une \u00e9tape cruciale vers la protection de la vie priv\u00e9e en ligne gr\u00e2ce \u00e0 la suppression des cookies tiers | Omega CRM \u00b7 A Merkle Company<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les entreprises vont agir face \u00e0 l&#039;\u00e9limination des cookies tiers. 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