SEO or organic search engine optimization comprises a series of techniques and strategies whose objective is to increase the visibility of a website in search engine results (SERPs).
SEO positioning
What is SEO positioning?
SEO positioning comprises a series of techniques whose objective is to increase the visibility of a website in search engines or, in other words, improve the natural or organic positioning in the search results of different search engines, especially in Google, since which has the largest market share. How to improve the SEO of my website is one of the most frequent questions among those who want to increase their traffic and sales, since organic traffic is often one of the main sources of web traffic.
SEO is divided into 3 large areas:
- Technical SEO: Its mission is to correct and improve those technical aspects of the web that prevent it from being indexed correctly and therefore not reaching the desired positioning.
- Onpage SEO: is in charge of working all the on-site elements of the web: content, tags, internal linking, etc. Good SEO copywriting based on keyword research is essential to be able to position for the most relevant keywords for our business.
- Offpage SEO: It is based on increasing the authority of the web through the construction of external links. It is also essential to improve positioning.Omega works to ensure that your website has a varied, natural and progressive link profile.
Omega CRM not only offers SEO services, we have a multidisciplinary team that allows us to offer 360 strategies for better results.
SEO and Web Design
In case you are thinking of building a new website, it is important that during the design process SEO criteria are taken into account. This way, your website will be ready to get more organic traffic and make it as relevant as possible to your business.
Omega has UX, UI and SEO teams that work together to offer you the best solution.
Our work process
SEO audit
We start by auditing the web to detect possible problems at the SEO level, as well as opportunities that allow the web to reach its maximum potential.
SEO strategy
Once the web has been analyzed, it is time to define the strategy, establishing priorities and setting specific objectives. For this purpose, an analysis of the competition will also be made.
Implementation
We set up a roadmap of implementation actions according to priority and establish follow-up meetings with the client so that they are aware of the progress of the project.
SEO Services
Within SEO positioning there are different needs that can be translated into different services:
- SEO Audit: as we have already mentioned, it should always be the first step.
- Linkbuilding: we build quality links to your website to improve your search engine rankings.
- SEO Consulting: we have specialized SEO teams to help you.
- SEO Migrations: we map the existing URLs of your current website with those of the new website to avoid losing organic positioning.
- Technical SEO: we solve problems that affect the correct indexing of your site and we work to improve the web architecture and so that, as far as possible, there are always friendly URLs on the site.
- Local SEO: we help you get clients within your local area.
If you need our help, ¡contact us!
