Bioforce Spain A.VOGEL

Bioforce Spain A.VOGEL improves the relationship with its customers through a Customer Community

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The project

Bioforce España A.Vogel S.A started in ethnobotany in 1923 and progressed towards a solid scientific methodology, achieving the most advanced processes to extract the maximum active ingredients, achieving greater effectiveness and guaranteeing its efficacy through its own studies.

A.Vogel products have been marketed in Spain since 1979. It has become a pioneering brand in the holistic approach to health and a promoter of a balanced lifestyle in harmony with nature. All its products contain the purest essence of nature to connect with the body and health.
They accompany people to find their best version of themselves by embarking on a path to physical and emotional wellbeing that allows them to enjoy who they are in their purest state.

In 2023, Bioforce España A.Vogel decided to improve efficiency in commercial management and customer relations by perfecting order management, price lists with discount and validation rules, campaign and batch management, and reporting. All this through the implementation of the B2B (Customer Community) for the management of customer orders to Bioforce Spain.

The challenge was

Design and improve the order management process for parapharmacies/herbalists in line with the commercial strategy.
To have a catalogue of products/price lists/promotions/campaigns to help the sales team in order taking and increase margins.
Provide the Bioforce España client with tools that give autonomy to their customers when it comes to order tracking and invoicing.
Improving the complete monitoring of the activity/communication work team.
Integration with external systems for master data alignment and data integrity.
Analysing key business metrics.

We apply solutions

As a result of an exhaustive analysis of the initial situation and architecture, Omega CRM proposed a B2B solution based on the Salesforce Sales, Experience and Service Cloud clouds.

All this to design a rules engine for the management of discounts, bonuses and product campaigns, as well as for the automation of parts of the commercial process and the launch of a private web portal as a customer contact channel.

In addition to integrating the ERP with the CRM at the level of customers, products and commercial conditions, thus creating good mobility and access from any mobile device to customer information through Salesforce.

The results

Implementation of an integrated solution for the different teams that work with customers (both at Commercial and Customer Service level) that provides a 360º view of customers and key information that improves efficiency in tasks related to order management, cases and invoicing.
Web portal (B2B) for customers, which provides them with a suitable tool mainly for managing orders, reviewing invoicing and reporting incidents.
Improved customer service with case management by the Customer Service team from a single platform.
Improved customer communication and quality of information provided.
Improved reporting at account level, analysis of commercial activity and business metrics.

Alessia Pappalardo

CEO

“At Bioforce Spain, we have embraced a conscious and tailored digitalization approach to meet our needs.

We have provided a valuable tool to our internal team, guiding them toward a dynamic and transparent work methodology. On the other hand, we have enhanced the experience by ensuring access to our B2B platform for our customers, to whom we are committed, in order to continue improving their experience with us in an increasingly competitive environment. With the help of Omega and its dedicated team, we continue to perfect a customized CRM with the capacity for growth”.

A solution based on Salesforce Platform to build a 360 vision of the Ametller customer

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Bioforce Spain A.VOGEL improves the relationship with its customers through a Customer Community

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