More than 40,000 attendees, 1,500 sessions to inspire and learn, a lot of news and meetings with customers and friends made Dreamforce an unforgettable event once again. Last week we had an incredible experience in San Francisco!
From the 17th to the 19th of September we travelled together with our colleagues from Merkle to Dreamforce in the category of Headline Sponsor Iberia Delegation.
Dreamforce is an experience that no other technology event offers, a great opportunity to connect, learn about the latest innovations in the industry and keep abreast of upcoming developments in the market’s #1 CRM around #CRM + #AI + #DATA & #TRUST.
This year, the common denominator was Artificial Intelligence and how this technology is powering all Salesforce applications.
As it does every year, Salesforce is using Dreamforce to launch new features on its platform. On this occasion, in line with AI, it presented Agentforce, an autonomous AI suite that improves efficiency in customer service, sales and marketing.
Agentforce has been accompanied by other announcements: Atlas reasoning engine, Agent Builder, and the Agentforce partner network.
· Atlas reasoning engine. #Atlas The brain of #Agentforce, it reasons about your data and business processes. It generates a plan, evaluates and refines it until it feels confident that it knows how to achieve its goals. It extracts the structured and unstructured data it needs from the Data Cloud and then Atlas takes action in Customer 360, whether it’s automating a campaign in the Marketing Cloud, solving a case in the Service Cloud or, in the case of OpenTable. The more you use Atlas, the smarter it gets. Based on human feedback with every interaction, and it will get smarter for your own organisation.
It is an engine of learning, reinforcement and reasoning.
· Agent Builder. It creates and customises agents, and enables it with automation, APIs and code on the Salesforce platform. Agent Builder joins Prompt Builder and Model Builder to form Agentforce Studio.
· Agentforce Partner Network. Salesforce has forged partnerships with leading software vendors that extend agent-building capabilities, such as adherence to the same ethical guardrails, data sharing and actions.
With Agentforce, all co-drivers have been improved, for all apps.
Other news comes on the Data cloud which continues to gain traction and new capabilities, more unstructured data formats accessible. Native processing of video and audio formats is now possible. Additional connectors (50 new pre-built connectors) and sub-second real-time capabilities.
Data Cloud improves its ability to work incredibly fast in all the processes it manages.
It has become clear that Data Cloud is the database that underpins all of Salesforce’s ‘cloud’ products and also the foundation of Atlas. At the end of the day, the quality of AI will only be as good as the data that underpins it.
In parallel to the event, we enjoyed the sessions and talks we had organised at the LUCE, InterContinental SF, and we offered in one of the Executive Breakfasts our positioning, knowledge and experience as a group, as well as our leadership in Spain in the implementation of Salesforce technology.
As a conclusion to this great event, there is a clear commitment to AI and its positive impact on business results (higher conversion, faster resolutions, higher CSAT,…). Closing with a tempting message for Salesforce professionals ‘AI for all’ announcing that it will offer its premium AI courses and AI certifications for free through Trailhead until the end of 2025.
At Omega CRM we are ready, want to know how we can help you? Drop us a line and our team will be happy to assist you.
Do you know Agentforce? All the info about the new Salesforce revolution here
