PLANT FOR THE PLANET

Calculate the emissions absorption of planted trees in seconds

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The project

The Plant for the Planet initiative began its journey in 2007 when Félix Finkbeiner, a nine-year-old German boy, presented a school project on climate change. Already in 2013, the initiative reached Spain and the Plant-for-the-Planet Spain Foundation was created, with the aim of empowering children and young people in the country in the fight against the climate emergency, to restore Spain’s forests and help to restore forests around the world.

Since 2014, more than 5,000 boys, girls and young people have been trained with its nearly 150 Academies and around 341,031 trees have been planted in Spain thanks to the support of the companies with which they collaborate.

The management that all this entails was no longer acceptable through office documents by the teams. After some unsuccessful attempts to implement systems that would help them be more efficient in these tasks, the organization decided to opt for a technology like Salesforce for Nonprofits, accompanied along the way by Omega CRM Consulting.

The challenge was

Avoid the loss of information due to the use of multiple office documents
Achieve better evaluation and monitoring of Academies attendees.
Reduce the time spent calculating the emissions absorption of planted trees and automate the task.
Provide a real-time reporting system for the management team that allows them to know all the events held, the types of plantation or the number of attendees in each type of Academy.

We apply solutions

By relying on the specific cloud for NGOs, Salesforce for Nonprofits, from Salesforce, we have achieved:

Centralization of entity information through a massive initial upload and creation of custom upload templates.
Organize the Academies within the “Campaigns” object and prioritize the information of the attendees in it (“Campaign members”).
Programming of a data master related to campaigns for self-calculation of the emissions absorption of planted trees.
Configuration of General Account Units (GAU) in order to allocate and track donated funds for each plantation or academy.
Customization of reports and dashboards used by the Management team.

The results

Information, previously dispersed in multiple office documents, is centralized and the team with an assignment of roles and permissions can provide and consume information from a single system, leaving work in silos behind.
From now on, they have access to a greater amount of organized and qualified information about the Academies and their Assistants such as: student, tutor, attendance, level of interest, type of event, etc.
Reduction in time spent counting and calculating trees and reduced emissions.
The Plant-for-the-Planet Spain Management team can generate its own reports and dashboards to know in a few minutes the status of projects, academies, etc.

Jordi Juanós

General Director at Plant-for-the-Planet Foundation Spain

“How useful a tool like CRM can be despite the effort it represents for a small entity like ours.

We expect the return on investment made with what we aspire to achieve to be very high.”

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Calculate the emissions absorption of planted trees in seconds

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