Omega CRM, a Merkle company, announces the appointment of Blanca García Rodríguez as the new Chief Technology Officer (CTO), strengthening its innovation and growth strategy. Blanca, who joins the Management Committee, assumes responsibility for leading the company’s technological vision after nearly a decade with the organization and will report directly to David García Fuentes, CEO of Omega CRM.
In parallel, Josep Sauleda Roig takes on a new role as Senior Advisor, Tech and Innovation Strategy, from which he will continue contributing his knowledge and experience to support the company in its technological and strategic challenges. In this new stage, Josep will play a key role in driving initiatives related to artificial intelligence and the new era of intelligent agents applied to the customer experience, consolidating Omega CRM’s commitment to innovation and customer experience (CXM) transformation.
David García Fuentes, CEO of Omega CRM, stated:
“I am proud to consolidate Blanca’s new role as CTO and her inclusion in the Management Committee as a natural step in her career after nearly a decade with the company. Her deep understanding of our organization, leadership skills, and technological vision will be key to continue driving our growth. At the same time, the experience and strategic perspective of Josep Sauleda Roig in his new role as Technical Strategy Advisor will allow us to maintain an innovative and differentiated approach in our projects. We are confident that this team will help us continue building high-impact solutions for our clients and will strengthen our position as a sector reference.”
For her part, Blanca García Rodríguez highlighted:
“My journey at Omega CRM over almost a decade has allowed me to be part of extraordinary growth alongside an exceptional team. Assuming the role of CTO is the natural progression to continue advancing the technological vision we have built. I have been fortunate to grow professionally surrounded by talented and committed people, and this people-centered culture has deeply shaped my approach to leadership. From this new position, my main focus will continue to be the development of technological solutions that provide real value to the business, maintaining a practical, approachable vision always aligned with our clients’ challenges. Technology evolves quickly, but what truly sets Omega CRM apart is how we apply it to generate impact and stay at the forefront. Continuing to lead this path means reinforcing our commitment to innovation and growth, a strategy that has always been grounded in collaboration and the talent of our team.”
With this move, Omega CRM, as part of the Dentsu Group, reinforces its commitment to maintaining a differentiated technology strategy, focused on people and delivering real value to clients. This new structure consolidates its purpose of driving innovative digital transformation projects, with a special focus on the practical application of emerging technologies such as artificial intelligence, to anticipate market challenges and generate tangible impact. All this while keeping talent, collaboration, and positive client impact at the center.
