Blog
Omega CRM, A Merkle Company “SALESFORCE PARTNER OF THE YEAR 2022”
Omega CRM, A Merkle Company has been awarded by Salesforce in the category of “Partner of the Year”, at the FY23 Salesforce Spain Recognition Awards…
Read more
Subscribe to stay informed of all our latest news.
Data Cloud: a cross-cloud transformation with the CDP real-time
Data Cloud, the real-time Customer Data Platform Data Cloud is the biggest innovation Salesforce has made in the last 20 years: a Customer Data Platform…
Read more
Omega CRM joins the Merkle family to expand the Customer Transformation and Technology capabilities of both companies
Omega CRM, a benchmark company in accelerating the business experience (BX) of its customers with 360 solutions to transform and drive customer business through technology…
Read more
Community Manager, a new figure for the 21st century
In a world driven by social networks where users spend an average of 2 hours a day immersed in the scroll of TikTok, Instagram, Facebook…
Read more
OMEGA CRM, once again recognized among the leading companies in business growth
Omega CRM is once again recognized by CEPYME as one of the 500 Leading Spanish Companies in Growth in this year 2022 The CEPYME (Spanish…
Read more
Salesforce Marketing Cloud – Release Winter 2023
Table of Contents IntroductionMarketing Cloud EngagementWarnings on Journey BuilderSelect images and colours with Package ManagerPackage Manager already works with Interactive EmailProcessing Openings with Einstein Probabilistic…
Read more
First-party Data and CDP or the cornerstone in the cookieless future
The insecurity of the cookieless future Only one out of three marketers feels confident about the future of cookieless, in other words, most marketers feel…
Read more
How to reduce the impact of the loss of 3rd-party cookies
Future cookieless worries marketers The cookieless future is a topic of concern for many marketers who have so far focused their efforts on strategies dependent…
Read more
Omega CRM visits Dreamforce, a Salesforce event
After more than 2 years… We’re back in San Francisco! Last month we enjoyed the biggest annual event organised by Salesforce: Dreamforce. A unique meeting…
Read more
OMEGA CRM, among the leading companies in business growth 2021
Omega CRM recognized by CEPYME as one of the 500 Leading Spanish Companies in Growth in 2021 The CEPYME (Spanish Confederation of Small and Medium…
Read more