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Release Summer ’26: The Latest Features to Revolutionize Your Marketing
The thermometer is already signaling the arrival of the Salesforce Summer ’26 Release. Astro and his team have packed away their planting tools and put…
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There’s a lot of talk about AI, but the real challenge lies in defining and building an AI strategy
Artificial intelligence has established itself as one of the most transformative technologies in recent years. From virtual assistants to systems capable of analyzing large volumes…
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Agent Manager: managing AI agents in enterprises
The adoption of generative artificial intelligence is rapidly changing the way companies operate. What began as support tools for writing text, analyzing data, or automating…
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Omega CRM reinforces its growth strategy with the appointment of Iván Querencia as Practice Lead for Strategic Accounts
Omega CRM, a dentsu group company specialized in digital solutions for Customer Experience Management (CXM), announces the appointment of Iván Querencia Fernández as the new…
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Data Credits: How to Maximize Your Investment in Salesforce Data 360 and Agentforce
Salesforce Data 360 and Agentforce enable organizations to unify, govern, and activate their data to drive smarter, more efficient customer experiences. However, their consumption model…
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Omega CRM strengthens its commitment to talent with the appointment of Maite Sainz Sainz as Chief People Officer
Omega CRM appoints Maite Sainz Sainz as its new Chief People Officer, a strategic appointment that reinforces the company’s commitment to one of its core…
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Plan International chooses Salesforce Grants Management and Omega CRM to transform its grant management
Plan International is a global, independent organization that works for children’s rights and girls’ equality. Present in more than 75 countries, it promotes a fairer…
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Discover how Marketing Cloud Next solves the most common marketer challenges
In an environment where hyper-personalization, efficiency, and artificial intelligence are redefining the relationship between brands and customers, Marketing Cloud Next from Salesforce marks a turning…
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Marketing Cloud – Release Winter 2026
As every season, Astro and the team are back from Dreamforce packed with fresh ideas, updates, and tons of excitement to put them into action.…
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MuleSoft Agent Fabric: The New Paradigm in Agent Management
Introduction We are living in an unprecedented technological transformation. The rise of agents and artificial intelligence is redefining how organizations design their processes, interact with…
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