Blog

There’s a lot of talk about AI, but the real challenge lies in defining and building an AI strategy

Artificial intelligence has established itself as one of the most transformative technologies in recent years. From virtual assistants to systems capable of analyzing large volumes…

Agent Manager: managing AI agents in enterprises

The adoption of generative artificial intelligence is rapidly changing the way companies operate. What began as support tools for writing text, analyzing data, or automating…

Uncategorized

Omega CRM reinforces its growth strategy with the appointment of Iván Querencia as Practice Lead for Strategic Accounts

Omega CRM, a dentsu group company specialized in digital solutions for Customer Experience Management (CXM), announces the appointment of Iván Querencia Fernández as the new…

Agentforce, Digital marketing, Salesforce

Data Credits: How to Maximize Your Investment in Salesforce Data 360 and Agentforce

Salesforce Data 360 and Agentforce enable organizations to unify, govern, and activate their data to drive smarter, more efficient customer experiences. However, their consumption model…

Omega CRM

Omega CRM strengthens its commitment to talent with the appointment of Maite Sainz Sainz as Chief People Officer

Omega CRM appoints Maite Sainz Sainz as its new Chief People Officer, a strategic appointment that reinforces the company’s commitment to one of its core…

Innovation, Salesforce

Plan International chooses Salesforce Grants Management and Omega CRM to transform its grant management

Plan International is a global, independent organization that works for children’s rights and girls’ equality. Present in more than 75 countries, it promotes a fairer…

Digital marketing, Salesforce

Discover how Marketing Cloud Next solves the most common marketer challenges

In an environment where hyper-personalization, efficiency, and artificial intelligence are redefining the relationship between brands and customers, Marketing Cloud Next from Salesforce marks a turning…

Digital marketing, Salesforce

Marketing Cloud – Release Winter 2026

As every season, Astro and the team are back from Dreamforce packed with fresh ideas, updates, and tons of excitement to put them into action.…

AI, Mulesoft, Salesforce

MuleSoft Agent Fabric: The New Paradigm in Agent Management

Introduction We are living in an unprecedented technological transformation. The rise of agents and artificial intelligence is redefining how organizations design their processes, interact with…

Agentforce, AI, Digital marketing, Salesforce

Marketing Cloud in the New Era of Agentic Marketing

We have experienced firsthand the evolution of Marketing Cloud, and now, with the arrival of the next generation of the platform, we enter a new…

Blog

Subscribe to stay informed of all our latest news.