Data Cloud: a cross-cloud transformation with the CDP real-time
Data Cloud, the real-time Customer Data Platform Data Cloud is the biggest innovation Salesforce has made in the last 20 years: a Customer Data Platform…
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Community Manager, a new figure for the 21st century
In a world driven by social networks where users spend an average of 2 hours a day immersed in the scroll of TikTok, Instagram, Facebook…
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Salesforce Marketing Cloud – Release Winter 2023
Introduction Although we’re not even halfway through autumn and it can feel a bit strange to talk about winter, at this time of year the…
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First-party Data and CDP or the cornerstone in the cookieless future
The insecurity of the cookieless future Only one out of three marketers feels confident about the future of cookieless, in other words, most marketers feel…
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How to reduce the impact of the loss of 3rd-party cookies
Future cookieless worries marketers The cookieless future is a topic of concern for many marketers who have so far focused their efforts on strategies dependent…
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