More than 40,000 attendees, 1,500 sessions to inspire and learn, packed with new products, and meetings with customers and friends made Dreamforce an unforgettable event once again – we had an incredible experience in San Francisco last week!
Del 12 al 14 de Septiembre nos desplazamos junto con nuestros compañeros de Merkle EMEA y Merkle España, como patrocinadores Platinum del EMEA Networking Experience en el Salesforce Dreamforce 2023!
Este año el protagonismo se lo lleva la Inteligencia Artificial, convirtiéndolo a su vez, en el mayor evento sobre inteligencia artificial (IA) celebrado en el universo tecnológico este año. De cómo está tecnología está impulsando todas las aplicaciones CRM de Salesforce.
From 12 to 14 September we travelled together with our colleagues from Merkle EMEA and Merkle Spain, as Platinum sponsors of the EMEA Networking Experience at the Salesforce Dreamforce 2023!
This year the focus is on Artificial Intelligence, making it the biggest event on artificial intelligence (AI) held in the technology universe this year. How this technology is powering all of Salesforce’s CRM applications.
Among the most notable announcements was the new Einstein 1 platform: a marriage of its data technologies, plus innovations in AI, that drives productivity and enables us to create trusted and secure experiences for our customers through data, AI and CRM.
This new cloud is natively integrated with the platform, so customers can connect any data to create a unified profile of their customer with artificial intelligence, automation and extracting analytics on every experience.
Einstein is able to suggest an email campaign to run in the Marketing Cloud.
Also new is the introduction of a new interface, Einstein Copilot, a conversational AI assistant based securely on business and customer data, which will soon be available to Salesforce users. Another productivity boost, helping users in their workflow and allowing them to ask questions in natural language.
Einstein Copilot will be driven by Einstein copilot Studio, a tool that allows developers to easily create generative, customised AI applications with low-code prompts and skill builders. In addition, it combines a prompt builder, skill builder, and model builder, enabling the creation of repeatable and actionable workflows such as closing sales and/or streamlining customer service.
Perfect to start training and experimenting with your company! Another great news, the announcement of the promotion of free licenses of Data cloud and Tableau, up to 10000 profiles for those companies that start their way to hyper automation in Einstein 1 and for which we will be happy to expand the information you need!
Some more like Einstein GPT for developers is now in Open Beta. New AI Trailhead badges to help us keep up to date with the massive changes coming to the ecosystem.
In parallel to the event’s own sessions, we enjoyed the talks we had organised on how to tackle challenges with first party data, channel strategy, and workshops such as Loyalty and Data Cloud, as well as a series of success stories, initiatives that undoubtedly showed our positioning, knowledge and experience as a group, in Salesforce technology implementation.
AI is only as good as your data, large-scale personalisation is set to become much more efficient and we can help.
