UAX selects Omega as a partner for the implementation of the Salesforce platform, carrying out the implementation of Salesforce Sales Cloud as a CRM tool and Marketing Cloud as a Marketing Automation tool.
Omega collaborates with UAX in the definition and implementation of the commercial processes of recruitment and admission within the Salesforce platform, carrying out the activation of the main communication channels at UAX: telephone, e-mail, SMS and WhatApp, as well as the integration with the Academic Management System of UAX.
The data architecture designed by Omega for UAX is based on the EDA (Education Data Architecture) of Salesforce with the purpose of facilitating a 360-degree view of the student through the centralization of personal information as well as any data from the different relations this contact might have within and outside the UAX.
Moreover, Omega carries out the implementation of the Marketing Cloud and its integration with Salesforce, enabling UAX to run and design multichannel campaigns. Furthermore, since 2019 Omega has worked with UAX on the maintenance of the platform, as well as on the development of new functions.