The arrival of the first jumpers and shorter days herald the end of summer. With it, it’s time to think about snow, a warm cup of tea and… reading by the fireside with a novel or reading about the new products in the Salesforce Marketing Cloud’s Winter ‘25 Release. While you’re changing your wardrobe, we’re bringing you the highlights of this release, so you can enjoy what’s to come this winter with Astro, Genie and the rest of the team, so here we go!
- New features in Marketing Cloud Engagement allow us to better control our journeys, as well as extending generative AI and adding improvements to SMS and WhatsApp.
- Account Engagement includes updates to prospect management, marketing assets and Data Cloud integration.
- In Data Cloud, there are new integrations, improved identity resolution and AI support for segmentation.
- Einstein Personalisation joins Data Cloud to offer real-time personalisation.
- In MC Intelligence, there are improvements to better analyse advertising spend with more metrics and data.
- Marketing Cloud Growth is accompanied this time by Marketing Cloud Advanced, and both are grouped under Marketing Cloud on core.
- Finally, Digital Wallet, the consumption monitoring tool, is presented.
Do you want to know the specific details of the new functionalities of each cloud? Download the full white paper here.
