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Omega CRM and AEDAS Homes, pioneers in the use of AI-based autonomous agents thanks to Salesforce’s Agentforce.

Madrid, 29.11.2024 – Omega CRM, a Merkle Company, has consolidated its position as a pioneer in implementing innovative technologies by becoming the first partner to…

All Awards and recognition8 CDP4 Digital marketing9 Innovation5 Microsoft1 Omega CRM7 Salesforce17

Salesforce

Marketing Cloud – Release Summer 2024

The arrival of the first jumpers and shorter days herald the end of summer. With it, it’s time to think about snow, a warm cup…

Innovation, Salesforce

Salesforce Revolutionises Enterprise Automation with AgentForce

The artificial intelligence revolution is ushering in a new era with autonomous agents designed for specific tasks. These agents, such as those introduced by Salesforce…

Salesforce

Dreamforce 2024: Salesforce AI Transforms the Future of CRM

More than 40,000 attendees, 1,500 sessions to inspire and learn, a lot of news and meetings with customers and friends made Dreamforce an unforgettable event…

Digital marketing, Innovation

We’ve discovered CX Imperatives

Merkle’s annual study, where you’ll find tips to help you improve your brand experience. Consumers were asked what they expect from their experiences with brands,…

Omega CRM, Salesforce

Life Sciences Cloud, Salesforce’s new intelligent platform that is revolutionising the Life Sciences industry.

The Salesforce Life Sciences Cloud is a platform designed specifically for the HLS industry, which includes pharmaceutical, biotech, medical device, and healthcare organizations. This platform…

CDP, Omega CRM, Salesforce

Revolutionise integrations with Data Cloud’s zero-copy architecture

One of the key points in the architecture that we can create in Data Cloud is the possibility of zero-copy integrations. With this type of…

Salesforce

Marketing Cloud – Release Summer 2024

Introduction The days are getting longer and longer, the good weather is encouraging us to plan new adventures, we are in shape and there are…

Digital marketing

Cookieless marketing is a good idea

The cookieless future and the disappearance of third-party cookies are everywhere. Sometimes because the date marked in red on the calendar has arrived and sometimes…

CDP, Omega CRM

Prepare for the demise of third-party cookies

Third-party cookies are about to disappear, so it is urgent to have a strategy that allows marketers to prepare themselves to collect information and make…

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