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Marketing Cloud and Agentforce: The AI Marketing Revolution
Salesforce has recently launched a groundbreaking version of Marketing Cloud that we know as Marketing Cloud on Core because it is directly integrated into the…
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Beyond Automation: How Artificial Intelligence is Redefining the Business Operating Model
Introduction For years, many organizations have invested in automating processes, connecting systems, and digitally transforming operational procedures. But what was once enough to gain efficiency…
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Customize Your Marketing Strategies with Data Cloud: The Power of Calculated Insights
Defining and implementing advanced segmentation and personalization strategies is essential to achieving the best customer experience. As consumer expectations continue to rise, businesses need to…
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Marketing Cloud – Release Spring 2025
Have you noticed the days getting longer? That’s the unmistakable sign that spring is on its way! While it may seem like Astro, Genie, and…
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Digital Marketing for Retailers: Common Campaigns That Work
Attracting new retail customers often starts with a coupon promise, but staying relevant in a crowded digital marketing world can be challenging. Do you know…
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Omega CRM and AEDAS Homes, pioneers in the use of AI-based autonomous agents thanks to Salesforce’s Agentforce.
Madrid, 29.11.2024 – Omega CRM, a Merkle Company, has consolidated its position as a pioneer in implementing innovative technologies by becoming the first partner to…
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Marketing Cloud – Release Summer 2024
The arrival of the first jumpers and shorter days herald the end of summer. With it, it’s time to think about snow, a warm cup…
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Salesforce Revolutionises Enterprise Automation with AgentForce
The artificial intelligence revolution is ushering in a new era with autonomous agents designed for specific tasks. These agents, such as those introduced by Salesforce…
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Dreamforce 2024: Salesforce AI Transforms the Future of CRM
More than 40,000 attendees, 1,500 sessions to inspire and learn, a lot of news and meetings with customers and friends made Dreamforce an unforgettable event…
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We’ve discovered CX Imperatives
Merkle’s annual study, where you’ll find tips to help you improve your brand experience. Consumers were asked what they expect from their experiences with brands,…
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