Omega CRM joins the Merkle family to expand the Customer Transformation and Technology capabilities of both companies

Omega CRM, a benchmark company in accelerating the business experience (BX) of its customers with 360 solutions to transform and drive customer business through technology and applied data, is now part of Merkle, a brand belonging to the global communications group Dentsu, specialising in Customer Experience Management (CXM).

In line with our positioning strategy, value proposition in CXM and international expansion, and after 20 years of considerable growth and success, we have established ourselves as one of the leading companies in the implementation of Salesforce technology, CRM and marketing services for different industries both nationally and in Europe.

Omega will help Merkle to further improve its CXM services with integrated solutions in a competitive, efficient way and to continue consolidating its position in Spain, providing a global digital 360 service through innovation, with a high specialisation and knowledge in all Salesforce products and the rest of the technological solutions defined in our portfolio: Omega360.

As of today, we are now “Omega CRM, a Merkle company”, which is an important step in our strategic positioning with a joint value proposition for our customers.

A team of more than 550 employees from ten offices in Spain and France will join the Merkle team, making us the largest CXM agency in Spain, with more than 750 experts, serving more than 400 clients in all major industries.

From our discussions with Merkle we have discovered an organisation that shares our leadership aspirations and, more importantly, our culture and values.

The future is built by all of us, #JuntosCrecemos, #TogetherWeGrow.

“We are excited to join the Merkle family, which will further accelerate our mission to transform businesses by creating personal experiences for customers by helping them build lasting relationships with their consumers.

Merkle’s capabilities and global reach are a perfect fit with our vision, not only from a business perspective, but also from a cultural and talent angle, as we are able to hold similar values. This will open up a whole new world of great opportunities for our team in the coming years.”

David García Fuentes, CEO of Omega CRM.

Omega CRM

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