Digital Marketing for Retailers: Common Campaigns That Work
Attracting new retail customers often starts with a coupon promise, but staying relevant in a crowded digital marketing world can be challenging. Do you know…
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We’ve discovered CX Imperatives
Merkle’s annual study, where you’ll find tips to help you improve your brand experience. Consumers were asked what they expect from their experiences with brands,…
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Cookieless marketing is a good idea
The cookieless future and the disappearance of third-party cookies are everywhere. Sometimes because the date marked in red on the calendar has arrived and sometimes…
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Marketing Cloud – Release Spring 2024
Einstein has put away his skis, put on his explorer’s suit and sunglasses, and is looking through his binoculars. Marketing Cloud Spring Release’24 has arrived,…
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A Crucial Step Towards Online Privacy with Third-Party Cookie Removal
Google Chrome, has launched an initiative that involves removing access to third-party cookies for some users. Instead, they are invited to activate the “tracking protection”…
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Data Cloud: a cross-cloud transformation with the CDP real-time
Data Cloud, the real-time Customer Data Platform Data Cloud is the biggest innovation Salesforce has made in the last 20 years: a Customer Data Platform…
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Community Manager, a new figure for the 21st century
In a world driven by social networks where users spend an average of 2 hours a day immersed in the scroll of TikTok, Instagram, Facebook…
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Salesforce Marketing Cloud – Release Winter 2023
Introduction Although we’re not even halfway through autumn and it can feel a bit strange to talk about winter, at this time of year the…
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First-party Data and CDP or the cornerstone in the cookieless future
The insecurity of the cookieless future Only one out of three marketers feels confident about the future of cookieless, in other words, most marketers feel…
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How to reduce the impact of the loss of 3rd-party cookies
Future cookieless worries marketers The cookieless future is a topic of concern for many marketers who have so far focused their efforts on strategies dependent…
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