One of the most important aspects for CINFA was to establish a correct plan of implementation and progressive growth. On the basis of this objective, Omega CRM tailored a work strategy through which CINFA’s computers, processes and methodologies could be adapted, and results could be collected fast.
Keeping this objective in mind, it was decided to develop the cloud-based Marketing Automation strategy of Salesforce Marketing Cloud focused on B2B for pharmacies and health professionals, constructing the bases of the 360 customer view on the CRM solution.
In order to guarantee the success of the Project, a Digital Assets analysis was carried out, taking into account the most common emails of CINFA. On the basis of this analysis different categories were identified (according to the message, design and typology of the communication). The objective of this division was to arrive at the creation of minimal, suitable templates that could be applied to all the identified needs. With these templates, designed and tailored by Omega, it is possible to carry out the personalization and segmentation needed for the most common communications of CINFA through the Marketing Cloud.
Desde entonces Omega y CINFA siguen trabajando de manera conjunta y satisfactoria en el mantenimiento de la plataforma, así como en el desarrollo de nuevas funcionalidades para la continua evolución de la herramienta y procesos.
Since then Omega and CINFA have continued to collaborate satisfactorily on the maintenance of the platform, as well as on the development of new functions for the continued evolution of the tool and the processes involved.