For Inserta Empleo, it was very important to achieve the click and impression objectives with the advertising campaigns, without losing sight of the main challenge, which was to increase the number of app downloads. Based on these objectives, Omega designed a 360 strategy.
Firstly, the design of the app logos was improved and a very visual landing page was designed to capture leads from companies in which the benefits of hiring people with disabilities and using the app were explained in a simple way.
An ASO plan was developed to optimize the positioning of apps on Google Play and the App Store, so that more potential users could find them on these marketplaces. Improvements were introduced in images, descriptions, promotional texts, keywords, categories and labels.
Omega also created a PR plan where a selection of influencers for jobseekers was made. and for companies with which to collaborate for them to make the apps known. Likewise, proposals were made for offline events, for collaborations with companies and media, both digital and TV and radio, and recommendations were offered for actions with own media.
Finally, a media plan (paid media) was developed and executed in RRSS and Google Ads. They studied which channels were the most suitable for each type of target audience and different types of campaigns were launched with different formats that valued the advantages of the apps. Additionally, in the cases of TikTok and LinkedIn, we collaborated with different influencers to promote the dissemination of the apps on those channels.